What is Direct Mail Printing?

Direct mail proves to still be an effective marketing method, despite the rise in digital media. The printing and production of direct mail is therefore an important part of a direct mail strategy when it comes to standing out from the competition. It can be complex, with lots of options available, with some more cost-effective than others. In this article, we’ll cover everything you need to know about direct mail printing so that you’re fully informed when it comes to taking your direct mail to print. 

The Power of Direct Mail 

Direct mail printing is a marketing strategy that involves the creation and distribution of promotional materials via post to a targeted audience. The main objective of direct mail is to reach new and existing customers and effectively engage, capture their attention and potentially influence their purchasing decisions. These materials can include:

• Postcards
• Flyers
• Brochures
• Letters
• Catalogues
• & much more

Although some argue direct mail is an outdated marketing strategy, statistics suggest otherwise, showcasing direct mail as a powerful marketing tool that can fight through the oversaturated digital space. A study conducted by Royal Mail found that marketing campaigns that used direct mail experienced a 27% increase in sales and a 40% increase in acquisition, compared to campaigns that didn’t include direct mail.

What is Direct Mail Printing? 

Direct mail printing is the printing and production of the mailer and any accompanying materials, such as the inclusion of free samples or specific packaging. Direct mail printing is an important part of a direct mail campaign as it will impact the overall appearance of the mailer, which in turn represents the professionalism and reputation of the company or brand, as well as helping the piece stand out from the competition and be engaged with. 

High-quality direct mail printing, therefore, plays an essential part in delivering a successful direct mail campaign. 

What Does Direct Mail Printing Involve?

The opportunities are endless when it comes to direct mail printing, depending on the capabilities of your printing company. From cost-effective digital printing to gold-foil embellishment, stickers and stapled booklets, it’s likely all your design ideas will be able to become a reality with the help of a professional direct mail printing company. 

Why Use a Professional Direct Mail Printing Company?

Using a professional direct mail printing company for the printing and production of your direct mail campaign can be a cost-effective and efficient way to guarantee a high-quality, professional-looking mailer. A mailing house will specialise in the printing of materials and can often streamline the process and offer many benefits to companies and brands. 

Outsourcing direct mail printing allows you to use state-of-the-art printing equipment and other production technology that would be costly to buy yourself. A mailing house will also have access to high-quality materials, inks, paper quality and stocks, with a variety of finishes to ensure a great-looking and consistent quality of direct mail campaign. 

When it comes to printing large volumes of direct mail, this can often be a time-consuming job if done in-house. Using a professional company for your direct mail printing will allow you to free up valuable resources and let the printing experts manage the printing and production of your direct mail campaign.

Benefits of Professional Direct Mail Printing

There are many benefits of using a professional printing company for direct mail printing. 

Cost-Effective 

Using a direct mail printing company gives you access to expensive, top-of-the-line equipment and technology to bring your direct mail to life, which works out much more cost-effective than if you were to buy it yourself. They also have access to bulk printing rates and can negotiate competitive pricing, especially if you are wanting to print a large volume of mailings. Additionally, mailing houses can optimise the sorting and packaging of mailers, reducing postage costs and minimising waste.

High-Quality

By leaving your direct mail printing to professionals, you are much more likely to get high-quality results. From their use of materials, printing equipment and experience, they will also be able to deliver a professional standard, high-quality print of your direct mail campaign that’s consistent across every mailer. 

Professional Advice

A professional direct mail printing company will be highly experienced and be able to give seasoned advice on your direct mail campaign to ensure it meets and even exceeds, your expectations. They will be able to give insight into best practices, give suggestions on materials for an engaging mailer, as well as help you find a solution to meet your budget. 

Direct Mail Printing With Us 

At Direct Mail Print, we offer a selection of flexible direct mail printing options to help you get your campaign off the ground. From brochures and booklets to flyers and postcards, no matter the scale of your direct mail campaign, we can accommodate your needs and produce premium direct mail printing at competitive pricing. 

Next Steps 

Get started with your next campaign today! Simply choose your product and upload your artwork, or let us do it for you. If you want to know more or can’t find what you’re looking for, get in touch with the team. 

Call today on 01179 341 600 or fill out our online contact form here.